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Agriculture's Battles - Beneath the Surface
by Crystal Albers
Until he stepped into a crowded
Washington, D.C., subway station, Illinois Angus breeder Jeff Dameron didn’t realize the magnitude of agriculture’s uphill battles.
Like other cattlemen, he had read a number of troubling headlines in recent years and knew animal agriculture faced some significant challenges with consumer perception and animal activism. But standing there near the U.S. Capitol with the 54 other participants of the National Cattlemen’s Beef Association (NCBA) Young Cattlemen’s Conference (YCC), Dameron was shocked into reality. ...
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