Angus Journal 3201 Frederick Ave. St. Joseph, MO, 64506-2997 U.S.A. 800.821.5478

July 2014

New-age Marketing
New digital marketing opportunity for Angus breeders of all sizes acts as supplement to print marketing.

Got to be Good for Both Parties
Illinois producer attributes marketing success to relationships.

Mindful Marketing
Beware of emotional ties. Think like a “Turtle.”

Marketing To Millennials
This generation is shaping future food trends and marketing efforts. Here’s what the beef industry needs to know.

Is Expansion Occurring?
“We’ve started that process,” says K-State’s Glynn Tonsor.

Systematically Better Beef
Kansas rancher says testing and managing environment help handle variance in cattle genetics.

Seven Steps to Profit
Make decisions to drive profit past weaning a calf.

Precaution or Prejudice
The potential for risk is present in everything, but there can be risk in doing nothing.

Trich is Tricky
So is coping with trich regulations.